Their overall strategy based on two questionsThe CDU fell to 3233 of the vote the lowest since 2006Group Flo should return to profit in 2009 All art is to allow more freedom in the leader with precisionOf course all the bankers have not faultedLack of qualificationSo far the road is still long Its domain is going to fail but it does not reactHence the regular polemics on the subjectIt should be so for the sharing of profitsThe problem is that in this case is matter of dosagePhilippe Starck to design and decoration, Alain Senderens culinary programming... This stops any boutique hotel design resemblance type Cube or the Murano, recently opened in the East of Paris. Serge Trigano, co-founder of Mama Shelter (read below), speaks of "place of conviviality with rooms" when asked to tell the transformation of the old district Saint-Blaise () tagged garage in "haven", as its name suggests in English. Indeed, no need to ask the number of stars in there is not.
Series of lobby. Video screens everywhere, several bars and large tables of hosts to reserve the evening with friends or family. At the time of the lunch midweek, restaurant (25 euros for an entry, a meal and a glass of wine) welcomes a public mixed out executive meeting, pressed fashion editors and ladies of the neighborhood. Africa rapper ben Batta, inventor of hip-hop, has to leave the premises. It is a regular, we are told, such as Mos Def, or the Soul... But if Mama Shelter is undoubtedly connected, not need to show white paw here the evening concerts and evenings DJ. The hotel does not use the services of a physionomiste. And among the 80 employees, many young people "were recruited at least as much for their ability to move other than to the merits of their CV", said Serge Trigano.
Kitchenette and iMac
Amateurism was not to last. For the shop, he recruited an old luxury hotel road, Jean-Claude Elgaire, forty-nine years past avenue Montaigne at the Plaza, where entered as groom, he completed Chief concierge. Like airlines and major hotel chains, Mama Shelter, practice the "yield management" with more attractive prices for those booking long in advance. Rates start at 79 euros for a single room and go up to 169 euros for a double Deluxe with terrace. All are equipped with a kitchenette and a screen iMac 24-inch. The use of the Internet is, of course, free. Serge Trigano remembered that the "all-included" has been the basis for the success of Club Med. "Other design hotels in Paris are 300 or 400 euros, prices that were not consistent with the style of the district." "It is also in this one is different", he said.
This pricing at the cord is authorized by the direct marketing: 95 of bookings are made on the Mama Shelter site (or others such as Splendia), by mail or telephone. "It saves cost of distribution which, in our trade, between 8 and 15 of the turnover," said Serge Trigano.
For decoration, Philippe Starck has been tight for not blowing up its budget. In the restaurant, sofas come from Ikea, but the table is signed Eero Saarrinen. Idem in the rooms, if the bedding is five-star, in the bathroom, white tile shower (bathtub pas) hospital is, quite standard. Closets have no door, deemed unnecessary, and the suitcase slips under the bed instead of landing on a small ad hoc furniture. All saved. As bedside lamps: those of vulgar construction lamps attached to the wall and hidden by a mask of Carnival as shades. "It is his talent and that is why both can work for us and again the Royal Monceau to the Emir of the Qatar," says Serge Trigano.
